November 3, 2003




VICTORIA, BRITISH COLUMBIA, Nov. 3, 2003 – FLEXIBLE SOLUTIONS INTERNATIONAL, INC. (AMEX: FSI, FRANKFURT: FXT) today announced that its water conservation technology is the subject of a feature article in the highly respected NewScientist magazine.

“Spreading an ultra-thin layer of organic molecules on the surface of reservoirs could prevent millions of cubic meters of precious water evaporating each year, according to a Canadian company that is the first to commercialize the technique,” NewScientist reported.

The magazine, which has more than half-a-million readers worldwide, wrote about how Flexible Solutions’ proprietary and patented technology yielded a 30 to 45 percent reduction in water evaporation during recent trials in India and Morocco. It also quoted a scientist from the Massachusetts Institute of Technology (MIT) as referring to the technology as “pioneering work.”

The article, published in the Nov. 1-7 edition of NewScientist under the headline “Ultra-Thin Films Beat Evaporation,” can be accessed on the magazine’s Website at

Flexible Solutions is already marketing its proven technology worldwide as Water$avr, an environmentally friendly mixture of food safe ingredients including fatty alcohols, which creates a harmless one-molecule thin layer on the water’s surface to keep it from evaporating. Water$avr spreads across the surface by means of a patented spreading mechanism and if the water is disturbed by wind, waves or a swimmer, the particles rush back together and reform the protective cover.

Water$avr is also being developed as an agricultural application for delivering nutrients to increase crop yield and as a spreading mechanism for applying agents to combat mosquito borne diseases such as West Nile Virus, Malaria, Equine Encephalitis, and Dengue Fever.

About Flexible Solutions International
Flexible Solutions International, Inc. (, based in Victoria, British Columbia, is      the developer and manufacturer of Water$avr, the world’s first commercially viable water evaporation retardant.

Its Water$avr division is based in Yorkville, Ill. FSI is an environmental technology company specializing in energy and water conservation products for drinking water, agriculture, industrial markets and swimming pools throughout the world. Water$avr reduces evaporation by up to 30% on reservoirs, lakes, aqueducts, irrigation canals, ponds and slow moving rivers. Water$avr, which is patented, has been certified by the United Nations, the National Sanitation Foundation (NSF) and meets the drinking water standards of the American National Standard Institute (ANSI). Heat$avr, a “liquid blanket” evaporation retardant for the commercial swimming pool and spa markets, also reduces humidity and lowers water heating costs, resulting in energy savings of 15% to 40%. The Company’s Tropical Fish(tm) product targets the residential swimming pool market.

The Private Securities Litigation Reform Act of 1995 provides a “Safe Harbor” for forward-looking statements. Certain of the statements contained herein, which are not historical facts, are forward looking statement with respect to events, the occurrence of which involve risks and uncertainties. These forward-looking statements may be impacted, either positively or negatively, by various factors. Information concerning potential factors that could affect the company is detailed from time to time in the company’s reports filed with the Securities and Exchange Commission.

For further information on the company please contact:
Investor Relations USA:


32 East 57th Street

New York, New York 10022

Tel: 212.888.4848

Investor Relations CANADA:

Jens Biertumpel

Tel: 604.682.1799

Corporate Head Office:


Grant Moonie/David Katzov

Tel: (250) 477-9821 Fax: (250) 477.9912