News Release

11 November 2010

FSI ANNOUNCES THIRD QUARTER FINANCIAL RESULTS
Conference call scheduled for Friday Nov. 12th, 11:00am Eastern time, 8:00am Pacific Time
See dial in number below

VICTORIA, BRITISH COLUMBIA, Nov 11, 2010 – FLEXIBLE SOLUTIONS INTERNATIONAL, INC. (NYSE AMEX: FSI, FRANKFURT: FXT), is a developer and manufacturer of biodegradable and environmentally safe, water and energy conservation technology, as well as anti-scalant and crop nutrient enhancement products. Today the Company announces financial results for the Third quarter (Q3) ended Sept. 30, 2010.

Mr. Daniel B. O’Brien, CEO, states, “This quarter displays the continuation of FSI’s revenue growth trend for 2010. The effect of the recent recession on the Company’s revenue was swift, negatively affecting first and second quarters of 2009. The higher revenue number for Q3 2010 is the result of increased sales in all product lines. The Q3, 2010 sales figure is now the largest sales number produced in a third quarter in the history of the Company. If not for the expensing of new factory construction and interest expense ($230,432), expenses not related to current operating activities, Flexible Solutions would have posted a positive net income from operations for the quarter.” Mr. O’Brien continues, “I am very pleased with our financial progress in 2010 and we have added to our sales team in order to accelerate into 2011.”

· Sales in the third quarter (Q3), were $2,676,921, up 9% when compared to sales of $2,448,994, in the corresponding period a year ago. The result was a GAAP accounting net loss of $155,415, or $0.01 per basic weighted average shares for Q3, 2010, compared with a net loss of $161,682, or $0.01 per basic weighted average share, in Q3, 2009.

· Basic weighted average shares used in computing per share amounts in Q3 were 13,962,567 for 2010 and 13,962,567 for 2009.

· Non-GAAP operating cash flow: For the 9 months ending Sept. 30, 2010, net income reflects $375,022 of non-cash charges (depreciation and stock option expenses), income tax expense of $491,220, and new factory construction and development costs and related interest expense of $644,613. These items are either non-cash items or items not related to operations or current operating activities. When these items are removed, the Company shows operating cash flow of $1,737,521, or $0.12 per weighted average share. This compares with operating cash flow of $558,443 or $0.04 per share, in the corresponding 9 months of 2009 (see the table that follows for details of these calculations).

The sugar to aspartic acid factory in Alberta, Canada is moving toward production. Attaining full production from this facility will take a few months given the nature of biomass production. The output will be shipped to the Company’s Illinois factory for conversion into thermal polyaspartate (TPA).

Heatsavr sales continue to grow as a result of higher energy and water costs. Heatsavr reduces energy costs by reducing evaporation of warm swimming pool water.

The NanoChem division continues to contribute substantially to sales and cash flow and, new opportunities are unfolding to further increase sales in this division. NanoChem sales have been less seasonal than those of our WaterSavr and Flexible Solutions Ltd divisions. This has lead to less volatility in total revenue figures quarter over quarter. However, in the future, Q1 and Q2 sales may be much larger than sales in Q3 and Q4. This is due to potential growth in agricultural product sales, sales which tend to be concentrated in Q1 and Q2.

(TABLE FOLLOWS)

* CEO, Dan O’Brien has scheduled a conference call for 11:00am EST, 8:00am PST, Friday Nov. 12th to discuss the financials. Call 1-480-629-9770 (or 1-877-941-6009) just prior to the scheduled call time. The conference call title, “Third Quarter Financials,” may be requested. *

The above information and following table contains supplemental information regarding income and cash flow from operations for the 3 & 9 months respectively ended Sept 30, 2010 and 2009. Adjustments to exclude depreciation, stock option expenses, one time charges and certain other expenses are given. This financial information is a non-GAAP financial measure as defined by SEC regulation G. The GAAP financial measure most directly comparable is net income. The reconciliation of each of the non-GAAP financial measures is as follows:

 

3 months ended Sept. 30

 

2010

    2009

Revenue

     $2,676,921

$2,448,994

Net income (loss) GAAP

     $  (155,415)

$  (161,682)

Net income (loss) per common share – basic. GAAP

     $        (0.01)

$        (0.01)

3 month weighted average shares used in computing per share amounts – basic. GAAP

     13,962,567

13,962,567

9 month Operating Cash Flow

Ended Sept. 30

Operating Cash flow (9 months). NON-GAAP

     $1,092,908 a

$    (18,101) b

Operating Cash flow excluding non-operating items and items not related to current operations (9 months). NON-GAAP

     $1,737,521 c

$    558,443 d

Operating Cash flow per share excluding non-operating items and items not related to current operations (9 months) – basic. NON-GAAP

     $          0.12 c

$          0.04 d

Non-cash Adjustments (9 month)

     $    375,022 e

$    420,474 f

9 month basic weighted average shares used in computing per share amounts – basic GAAP

      13,962,567

 14,028,313

 

Notes: certain items, including items not related to operations or current operating activities of the Company, have been excluded from net income as follows:
a NON-GAAP amount excludes certain non-cash items (depreciation and stock option expenses - $375,022), interest income as well as income taxes charged (of $491,220). This is a 9 month number as per financials.
b NON-GAAP amount excludes certain non-cash items (depreciation and stock option expenses - $500,470) and recapture of past non-cash expense (judgment from lawsuit and return and cancellation of 100,000 common shares -$80,000), as well as interest income, and income taxes charged in Q3 (of $71,183). This is a 9 month number as per financials.
c NON-GAAP amount excludes certain non-cash items (depreciation and stock option expense - $375,022), as well as, certain items not related to operations or current operating activities; new factory construction and development costs and related interest expense ($644,613), and income tax expense (of $491,220).
d NON-GAAP amount excludes certain non-cash items (depreciation and stock option expense - $500,470) and recapture of past non-cash expense (judgment from lawsuit resulting in return and cancellation of 100,000 common shares -$80,000), as well as, certain items not related to operations or current operating activities; new factory construction and development costs and related interest expense ($576,544), and income tax ($71,183).
e NON-GAAP amount represents depreciation and stock option expenses.
f NON-GAAP amount represents depreciation, stock option expenses and recapture of past non-cash expense (a judgment from a lawsuit which resulted in return and cancellation of 100,000 common shares of the Company - $80,000).

Safe Harbor Provision
The Private Securities Litigation Reform Act of 1995 provides a "Safe Harbor" for forward-looking statements. Certain of the statements contained herein, which are not historical facts, are forward looking statement with respect to events, the occurrence of which involve risks and uncertainties. These forward-looking statements may be impacted, either positively or negatively, by various factors. Information concerning potential factors that could affect the company is detailed from time to time in the company's reports filed with the Securities and Exchange Commission.